Lucha Libre

Creative Director • Photography • Fabrication

What better way to announce the merging of two of hospitality’s leading powerhouse then to compare them to the great ultimate tag team of Luche Libre wrestling. I ran each companies name through a mexican wrestler name generator (i know amazing!) and the great Turbo Rapido and Loco Supremo were born. I did all the costume fabrication, styling, props etc. I commissioned an amazing illustrator to make a series of inspired drawings from all the photographs taken in which a toile wallpaper was fabricated. This wallpaper along with props from the shoot were shown during this traveling campaingn. I was very happy to be awarded a Gold Addy award for Print/Publication that year… I mean i did have a marachi band.